HBSP (USA)
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Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Bartlett, Christopher A.Case HBS-914417-EStrategyUnilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable Living Program (USLP), a set of bold environmental and social objectives that he has integrated into the heart of the company's global strategy. In contrast to most corporate social res...Starting at €8.20
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Silvio Napoli at Schindler India (A) (Spanish version)
Yoshino, Michael Y.; Bartlett, Christopher A.; Fagan, Perry L.Case HBS-304S24StrategyTeach this case online with new suggestions added to the Teaching Note. A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by his local Indian management team and Schindler's European plants supplying him. A rewritten version of an ...Starting at €8.20
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Global Innovation's Challenges (Spanish version)
Bartlett, Christopher A.; Beckham, HeatherCase HBS-410S24StrategyManaging Innovation, International Business, Organizational Behavior, Empowerment, Teams, Corporate Culture, Entrepreneurship, Project Management, Delegation, Corporate Strategy, and Diversified TechnologyStarting at €8.20
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Entrepreneurial Leadership in Forming High Tech Enclaves: Lessons from the Government of Andhra Pradesh
McFarlan, F. Warren; Andersen, Espen; Montealegre, RamiroCase HBS-308079-EThis case provides an overview of the entrepreneurial leadership taken by the government of India's Andhra Pradesh state in promoting the IT sector and using it to improve the status of the state's economic position in the early years of the third millennium.Starting at €8.20
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Applied Research Technologies, Inc.: Global Innovation's Challenges, Teaching Note
Bartlett, Christopher A.; Beckham, HeatherTeaching Note HBS-4169-ETeaching Note to 4168Starting at €0.00