HBSP (USA)
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Repositioning CARE USA
Rangan, V. Kasturi; Lee, KatharineCase HBS-509005-EMarketingTo maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.Starting at €8.20
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Cyprus (A)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCase HBS-714010-EEconomicsCyprus is a small Mediterranean island located at the cross-roads of Europe, Africa, and the Middle East. Since its 1974 split, Cyprus has grown real GDP more than fivefold-in large part because of its development as an "international business" center. The country developed a large network of double-taxation-treaties (including some of the most robust agreements with Russia and other ex-Soviet Republics) that allowed it to serve as a tax-efficien...Starting at €8.20
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Cyprus (B)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCase HBS-714011-EEconomicsStarting at €5.74
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Cyprus (A) and (B), Teaching Note
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesTeaching Note HBS-714012-EEconomicsTeaching Note for 714010 and 714011.Starting at €0.00
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Repositioning CARE USA, Teaching Note
Rangan, V. Kasturi; Lee, KatherineTeaching Note HBS-511032-EMarketingTeaching Note for 509005.Starting at €0.00