Ivey Business School (Canada)
-
Ana by Karma: One Scarf, One Hope
Lei Li; Sophie Fei ZhuCase IVEY-9B17M062-EEntrepreneurship, StrategyIn 2014, a Hong Kong-based chartered accountant inadvertently started a social enterprise called Ana by Karma. The initial intent of helping an illiterate Bhutanese woman soon evolved into a journey to empower women in Bhutan to use their creative talents to become financially independent. As a result of her own charming personality and communication skills, the chartered accountant mobilized a team of volunteers to promote scarves that were hand...Starting at €8.20
-
Royal Bhutan Airlines — Drukair
Ron MulhollandCase IVEY-9B12A030-EMarketing, StrategyThe chief executive officer of Royal Bhutan Airlines (Drukair) is concerned about growth and the seasonality of demand for Bhutan’s national airline. The Kingdom of Bhutan, with a population of approximately 700,000, is located east of Nepal between India and China (Tibet). It has recently embarked on a program of modernization, including a move to democracy and promotion of tourism. The tourism initiative is described as “high value, low volume,...Starting at €8.20
-
PLT Consulting: Navigating Inclusion as a Linguistic Minority
Rebecca Piekkari; Hilla BackCase IVEY-W32298-ELeadership and People Management, StrategyIn 2021, Robert, a highly qualified immigrant from the United Kingdom, had recently joined PLT Consulting (PLT), a multinational management consulting company, as a junior consultant in the Tallinn, Estonia, office. This professional services firm had a strong international brand. However, Robert soon realized that the organization catered both internally and externally to more local demands. In particular, his lack of local language proficiency ...Starting at €8.20
-
Estonia's Regio: Helping People Find Things
Jean-Louis Schaan; Jordan MitchellCase IVEY-9B08M051-EEntrepreneurship, StrategyAs of mid-2008, Regio's sole shareholder, chairman and president is leading his team through a strategy refreshing process. Regio, an Estonian company established in 1989 as a map-maker, is now involved in four principal business activities: location-based services for mobile phones, geographical information systems (GIS) software development, the creation of geospatial data and the production of maps. The company's current revenues are about 5 m...Starting at €8.20