HBSP (USA)
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Aston Martin: A Second Century of Performance and Luxury
Krishnan, Vish V.; Lakhani, Karim R.; Migdal, AmramCase HBS-617033-EStrategyFollowing the March 2016 launch of DB11, Aston Martin Lagonda Ltd.'s first new sports car platform in over a decade, the case discusses the future strategy of the famed British luxury auto manufacturer. Since its founding in 1902, Aston Martin's has been characterized by leading automotive design of bespoke luxury vehicles. In 2016, CEO Andy Palmer faced decisions about the company's future direction in an automotive industry in the midst of a di...Starting at €8.20
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Dan McCrum - Unmasking Wirecard
Heese, Jonas; Wang, Charles C.Y.; Labruyere, Tonia; Moniz, CarlotaCase HBS-123098-EAccounting and ControlDan McCrum, an investigative journalist for the Financial Times, had spent the past six years fighting to expose German payment processing firm Wirecard. The company had enjoyed years of exponential growth and was viewed by several investors as the poster child of Germany's tech sector. But to McCrum something smelled fishy and he couldn't help but wonder if Wirecard's true dealings weren't just hidden behind its complex business model. He starte...Starting at €8.20