HBSP (USA)
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Land Rover North America, Inc. (Spanish version)
Fournier, SusanCase HBS-504S08MarketingCharles Hughes, president and CEO of Land Rover North America, Inc., is debating product positioning options for the new Land Rover Discovery. The positioning decision must consider the role of the Discovery vis-`a-vis other vehicles in the LRNA line, the brand's strengths and weaknesses versus competition, and the positioning of the Land Rover umbrella brand in the U.K. An allocation of marketing funds across brands and mix elements must also be...Starting at €8.20
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Brexit: A Withdrawal Agreement - Theresa May
Alfaro, Laura; Jeong, SarahCase HBS-319086-EEconomicsSupplement to 717028.Starting at €8.20
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Brexit: A Withdrawal Agreement - Boris Johnson
Alfaro, Laura; Jeong, SarahCase HBS-320081-EEconomicsSupplement to 717028. The UK was due to leave the EU in March 2019 after a referendum vote in June 2016. Following additional extensions and multiple failed attempts to reach an agreement with Parliament, Theresa May stepped down as Conservative Party leader and was replaced by Boris Johnson. Johnson claimed that Brexit would happen "come what may". This case outlines the major controversial issues and compares Theresa May's agreement to Boris J...Starting at €8.20