HBSP (USA)
-
H vding: The Airbag for Cyclists
Fuller, Joseph B.; Billaud, EmilieCase HBS-315056-EEntrepreneurshipIn 2012, Anna Haupt and Terese Alstin, cofounders of the H vding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet-an "airbag for cyclists". What had begun as a thesis had grown into a seven-year journey of research and development, including raising over $5 million of venture capital. The product had been granted Europe's CE certification in 2011...Starting at €8.20
-
CRM Done Right (Spanish version)
Ledingham, Dianne; Rigby, Darrell K.Article HBS-R0411HMarketingstrong executive and business unit leadership, careful strategic planning, clear performance measures, and a coordinated program that combines organizational and process changes with the application of new technology.Starting at €8.20