HBSP (USA)
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Bonnier: Digitalizing the Media Business
Applegate, Lynda M.; Nylen, Daniel; Holmstrom, Jonny; Lyytinen, KalleCase HBS-813073-EEntrepreneurshipThe case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital magazines on the iPad. The case is intended, in part, as an introduction to the challenges media companies face due to the disruptive effects of digitalization, where traditional products...Starting at €8.20
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Zalora Philippines: From Growth to Profitability
Ngwe, Donald; Teixeira, Thales S.Case HBS-517009-EMarketingIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a ...Starting at €8.20
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Zalora Philippines: From Growth to Profitability, Teaching Note
Ngwe, DonaldTeaching Note HBS-519073-EMarketingTeaching note for case 517009.Starting at €0.00