HBSP (USA)
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Nike Football: World Cup 2010 (B)
Ofek, Elie; Johnson, RyanCase HBS-512054-EMarketingDetails Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.Starting at €5.74
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Making the Grade at Attain Learning (Spanish version)
Hill, Linda A.; Beckham, HeatherCase HBS-415S04Leadership and People ManagementNunez would like Attain content development director Mike Morgan to stop contacting him directly. Sunderland is surprised that Morgan, an experienced and talented contributor, is potentially jeopardizing the account by ignoring Attain's communications policy of restricting client-facing communication to the account director. Now Sunderland must decide how to handle the situation with both the client and her colleague Morgan.Starting at €8.20
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World Cup 2010 South Africa (Spanish version)
Ofek, Elie; Johnson, RyanCase HBS-512S02MarketingNike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each of the World Cups since 1994. For the upcoming World Cup in South...Starting at €8.20