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Africa's New Generation of Innovators
Christensen, Clayton M.; Ojomo, Efosa; van Bever, Derek C.M.Article HBS-R1701K-EEntrepreneurshipWith a young, urbanizing population, abundant natural resources, and a growing middle class, Africa seems to have all the ingredients necessary for huge growth. Nevertheless, a number of multinationals have recently left the continent, discouraged by widespread corruption, a lack of infrastructure and ready talent, and an underdeveloped consumer market. Some innovators, however, have succeeded by building franchises to serve poorer consumer segme...Starting at €8.20