Default Category
-
Five Pillars for Doing Business in Africa
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670-EEconomics, Service and Operations Management, StrategyCompanies around the world are setting their sights on Africa as a new frontier for business. However, as with other emerging economies, African ones are tricky to navigate for the uninitiated. This article introduces the five pillars that companies need to consider in the African context. First the authors highlight the main macroeconomic trends; then they present a road map for companies planning to enter African markets. They draw on personal ...Starting at €8.20
-
Cinco pilares para hacer negocios en África
Mudida, Robert; Lago Esteban, AlejandroArticle ART-2670Economics, Service and Operations Management, StrategyÁfrica está cada vez más en el punto de mira de las empresas. Es la nueva frontera de los negocios, pero, como ocurre con otras regiones emergentes, los no iniciados necesitan un mapa. Este artículo presenta los cinco pilares de la actividad empresarial en el contexto africano. Tras detenerse en las principales tendencias macroeconómicas, los autores ofrecen una hoja de ruta para la entrada en los mercados del continente. La propuesta es fruto de...Starting at €8.20
-
The 7 Questions to Ask (Spanish version)
Simons, Robert L.Article HBS-R1011GStrategyAn economic downturn can quickly expose the shortcomings of your business strategy. But can you identify its weak points in good times as well? And can you focus on those weak points that really matter? Drawing on some 25 years of research, Harvard Business School professor Robert Simons identifies seven questions all executives should ask in order to ensure their strategies' success. Have you identified your primary customer? Decided whether sha...Starting at €8.20