IESE (España)
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HIV, AIDS and Antigua and Barbuda
Carlberg, Tim; Rosenberg, MikeCase ASN-46-ELeadership and People ManagementThe case "HIV and AIDS in Antigua and Barbuda" allows for discussion of a wide variety of issues related to the application of sophisticated business tools in non-traditional business environments, management in the development sector, coordinating the efforts of diverse stakeholders, as well as dealing with aspects of personal motivation and conflict of interest. It contains information about the role played by international, business-model-driv...Starting at €8.20
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Firemadillo SCRPt: A Software to Revolutionize the Movie Industry
Planlilio, Lorenzo; Gallo, IñigoCase M-1389-EMarketingSCRPt is a software developed by the company Firemadillo, based in Los Angeles, that can predict the box office revenue of a movie by analyzing its script and comparing it to previous scripts. Firemadillo belives this is a game changer, with a huge potential. But it's not an easy sell. Who should they target? Writers? Producers? Studios? How should they position the software? At what price? The case provides all the necessary information to discu...Starting at €8.20