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Super Shampoo Products and the Indian Mass Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A026-EPublished: Nov 30, 2010Format: PDFPages: 21Language: English - Case
Bajaj RE60: The Branding Challenge of Disruptive Innovation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A014-EPublished: May 13, 2016Reviewed: May 13, 2016Format: PDFPages: 17Language: English - Case
Ethnic Consumers Consulting
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A030-EPublished: Feb 10, 2011Format: PDFPages: 18Language: English - Case
Himalaya Herbal Toothpaste: Category and Brand Involvement in an Emerging Market
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A032-EPublished: Oct 25, 2011Reviewed: Jan 30, 2012Format: PDFPages: 16Language: English - Case
Nilgai Foods: Positioning Packaged Coconut Water in India
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A011-EPublished: Mar 22, 2019Reviewed: Mar 22, 2019Format: PDFPages: 8Language: English - Case
Super Shampoo Products and the Indian Mass Market (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10AS026Published: Nov 30, 2010Reviewed: Nov 30, 2010Format: PDFPages: 22Language: Spanish