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Mahindra Rise: A Brand Architecture Decision
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A077-EPublished: Feb 20, 2015Reviewed: Mar 19, 2015Format: PDFPages: 13Language: English - Case
Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise
Collection: Ivey Business School (Canada)Ref.: IVEY-W26106-EPublished: Apr 11, 2022Format: PDFPages: 12Language: English - Case
Café Coffee Day: Brand Transformation through Repositioning
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A034-EPublished: Aug 19, 2016Reviewed: Aug 19, 2016Format: PDFPages: 16Language: English - Case
Pai’s Bakery: Reassigning Sales Territories
Collection: Ivey Business School (Canada)Ref.: IVEY-W25442-EPublished: Dec 9, 2021Format: PDFPages: 11Language: English