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Books for Change: Reorienting Business and Marketing Strategies
Davinder Singh; Vinod KaliaCase IVEY-9B12A060-EMarketing, StrategyBooks for Change (BfC), a small publisher, produces books that focus on the social sector. The company’s purpose is to raise awareness about specific development issues among academia, researchers and policy makers. BfC was started in 1998 by ActionAid, an international non-governmental organization working in the field of social development. Like other small publishers, BfC faces various challenges, including a lower demand for its books and dif...Starting at €8.20
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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCase IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Starting at €8.20