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- Case
Himalaya Shampoo: Building a Differentiated Brand Image
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A018-EPublished: Aug 19, 2013Reviewed: Nov 13, 2014Format: PDFPages: 7Language: English - Case
Books for Change: Reorienting Business and Marketing Strategies
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A060-EPublished: Jan 18, 2013Reviewed: May 2, 2013Format: PDFPages: 13Language: English - Case
Muscle-RDX: Product Positioning and Communication Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A004-EPublished: Jan 26, 2017Reviewed: Jan 26, 2017Format: PDFPages: 9Language: English - Case
Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A062-EPublished: Nov 29, 2016Reviewed: Nov 30, 2016Format: PDFPages: 8Language: English