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Incredible India: Evolution of Brand India
Tripti Ghosh Sharma; Akshay Kumar; Samriddhee Khanna; Aditi Gupta; Karthik Govindarajan; Arpit AgarwalCase IVEY-9B14A017-EMarketing, StrategyIn 2013, the minister of state for tourism in India is contemplating the future of the “Incredible India” campaign. Started in 2002, the campaign had succeeded in turning India into a high-end tourist destination, as a result bringing about a growth of 16 per cent in the number of foreign visitors. Originally focused on landscape and culture, the campaign evolved to embrace such concepts as spiritual, medical, adventure, film and sports tourism o...Starting at €8.20
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Organic Wellness: Influencing Consumer Decisions via Cause Marketing
Jitendra Kumar Das; Shilpi Jain; Sriparna Basu; Bishakha MajumdarCase IVEY-9B19A030-EEntrepreneurship, Marketing, StrategyOrganic Wellness Products Private Limited (Organic Wellness) was founded in 2015 with the aim to create a sustainable venture for organic products that would boost agricultural entrepreneurship and benefit society by generating rural employment and valueStarting at €8.20