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Reboot Systems' Refurbished Computers: A Frugal Solution for Digital Divide
Srividya RaghavanCase IVEY-9B14M089-EEntrepreneurship, StrategyIn a quest to organize the unorganized secondary market for used computers, a team of three entrepreneurs attempted to develop a viable plan in a typical emerging market context. Identifying e-waste management problems and the digital divide as overarching social issues, they identified a potential market for empowering consumers through affordable access to information technology (IT) by re-harnessing the potential of used computers. In doing so...Starting at €8.20
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Bajaj RE60: The Branding Challenge of Disruptive Innovation
Srividya Raghavan; Sourabh BhattacharyaCase IVEY-9B16A014-EMarketingBajaj Auto Limited (BAL), the world’s largest manufacturer of three-wheel vehicles, was about to launch India’s first quadricycle, built indigenously for applications that were uniquely useful for urban transportation in developing markets such as India. The four-wheel vehicle was being launched as a completely new category in the Indian market by BAL’s Commercial Vehicle division. The dilemma facing the BAL team was whether to brand the new prod...Starting at €8.20
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Asian Paints Limited: Corporate Governance Blues
Ram SubramanianCase IVEY-W27942-EKnowledge and CommunicationOn December 29, 2021, the independent shareholder advisory firm InGovern Research Services (InGovern) published a report accusing Asian Paints Limited (APL) of corporate governance lapses. Nearly 53 per cent of the shares of APL, which was based in Mumbai, India, were owned by its promoters and their families. InGovern had followed up on a whistle-blower’s report claiming that APL had engaged in several related-party transactions but had failed t...Starting at €8.20
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Emami Limited: The Fair and Handsome Challenge
Ram Subramanian; V.S. PaiCase IVEY-9B18M144-EStrategyIn 2016, Fair and Handsome, a skin-whitening cream produced by Emami Limited, led the men's fairness skin cream category in India, with a market share of 60 per cent. In late 2017, however, the company faced both a public backlash and an adverse court decision about its marketing of the product. A growing movement called Dark is Beautiful was galvanizing support against companies that portrayed fairer skin colour as a means for both personal and ...Starting at €8.20
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HCL Technologies: Pushing the Billion-Dollar Website
Srividya Raghavan; Apurva Chamaria; Gaurav KakkarCase IVEY-9B16A053-EMarketing, StrategyIn 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating ...Starting at €8.20