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Ohmycake.in: Scaling Up by Scaling Back
Nobin Thomas; Abhilash G. NambudiriCase IVEY-9B18M201-EEntrepreneurship, StrategyIn January 2017, the online cake company Ohmycake.in, which was started two years earlier by a young entrepreneur in Kerala, India, ran into trouble after a series of successful experiments. Adding to the company’s problems, customers were becoming more dStarting at €8.20
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Asian Paints Ltd. International Architecture
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B07M056-EStrategyThe president of Asian Paints Ltd., India's largest paint manufacturer, was wondering how he could improve the way the company's International Business division was managing its team of 120 global managers. The company had operations throughout Asia in various locations such as China, Singapore and Thailand; throughout Africa in countries such as Oman, Egypt and Mauritius; and in the Americas in Jamaica. The team of global management was critical...Starting at €8.20
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Godrej Consumer Products Ltd. (B)
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B13M058-EStrategyThis is a supplement to 9B13M057.Starting at €5.74
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ATREE: Social Entrepreneurship in Vembanad
Nobin Thomas; Ajith K. Thomas; Irene JohnsonCase IVEY-9B19C018-EEntrepreneurship, Leadership and People Management, StrategyThe backwaters of Vembanad, in Kerala, India, were a renowned tourist attraction, known for their beautiful waters, schools of fish, and the people who lived along the shores. However, the exploitation of resources had taken a toll on the lake and its ecosystem. Pollution and the decline of the rich fish population had left the community impoverished. In 2008, the non-profit social enterprise Ashoka Trust for Research in Ecology and Environment (...Starting at €8.20
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Godrej Consumer Products Ltd. (A)
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B13M057-EStrategyA leading consumer packaged goods company manufacturing and marketing personal care products in India is examining ways of reaching its goal of 30 per cent growth in revenues per annum year after year. It has two options. It could concentrate on organic growth in the domestic market where, in spite of some categories having reached maturity, the overall demand for its products is forecast to grow consistently up to 2025. Alternatively, it could c...Starting at €8.20
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Mahindra & Mahindra in South Africa
Jean-Louis Schaan; Ramasastry ChandrasekharCase IVEY-9B11M106-ELeadership and People Management, Service and Operations Management, StrategyMahindra & Mahindra Ltd. (M&M) is a manufacturing leader in the utility vehicles (UVs) segment in the Indian automotive industry. Since 2004, M&M has been exporting UVs to South Africa, the only country in the African continent with a significant middle-class population. M&M has set up a fully owned subsidiary in South Africa, which enjoyed the growth wave in the South African automotive industry up to 2007, then fell into a three-year slump, lar...Starting at €8.20