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Asian Paints Limited: Corporate Governance Blues
Ram SubramanianCase IVEY-W27942-EKnowledge and CommunicationOn December 29, 2021, the independent shareholder advisory firm InGovern Research Services (InGovern) published a report accusing Asian Paints Limited (APL) of corporate governance lapses. Nearly 53 per cent of the shares of APL, which was based in Mumbai, India, were owned by its promoters and their families. InGovern had followed up on a whistle-blower’s report claiming that APL had engaged in several related-party transactions but had failed t...Starting at €8.20
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Emami Limited: The Fair and Handsome Challenge
Ram Subramanian; V.S. PaiCase IVEY-9B18M144-EStrategyIn 2016, Fair and Handsome, a skin-whitening cream produced by Emami Limited, led the men's fairness skin cream category in India, with a market share of 60 per cent. In late 2017, however, the company faced both a public backlash and an adverse court decision about its marketing of the product. A growing movement called Dark is Beautiful was galvanizing support against companies that portrayed fairer skin colour as a means for both personal and ...Starting at €8.20
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QualityKiosk: Drawing up a Sales Strategy
Sreeram Sivaramakrishnan; Anuroop KrishnaCase IVEY-9B17A064-EEntrepreneurship, Marketing, StrategyQualityKiosk Technologies Private Limited (QualityKiosk) was an information technology company providing software application testing and quality assurance services to banks and insurance companies in India. In 2015, QualityKiosk had over 70 per cent penetration in the insurance sector in terms of numbers of customers, and only 30 per cent penetration in the banking sector. Anuroop Krishna, head of QualityKiosk’s banking vertical, must put togeth...Starting at €8.20
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QualityKiosk: Sales Force Design for Anabot
Sreeram Sivaramakrishnan; Anuroop KrishnaCase IVEY-W28435-EMarketing, StrategyIn December of 2020, the head of product development at QualityKiosk Technologies Private Limited (QualityKiosk) was grappling with a significant issue. QualityKiosk provided application quality assurance, business automation, digital experience management, and data analytics services to financial services companies across India. Krishna had to recommend the way forward for the company’s latest product—Anabot, a new information technology (IT) jo...Starting at €8.20