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Droom: An Online Platform for Pre-Owned Automobiles
Seema Gupta, Menaka RaoCase IVEY-W24844-EEntrepreneurship, StrategyDroom Technology Private Limited (Droom), a used-automobile marketplace platform based in India, had identified a big-ticket item with an average selling price of ₹200,000–₹600,000 and harnessed its innovative technology to build an online ecosystem. In dStarting at €8.20
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Tingvong Homestay: The First Homestay in Dzongu
Agnitra Das Sarma, Rakesh GuptaCase IVEY-W24961-EEntrepreneurship, MarketingDupden Lepcha started Tingvong Homestay, the first homestay in the remote Dzongu region of Sikkim, India, when the region was opened for tourism in 2006. Initially, the response to Dupden’s homestay was good, improving Dupden’s financial position and earnStarting at €8.20
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Amazon Food: Biting into the Food Delivery Market in India
Jones Mathew, Sandeep Puri, Darren Meister, Maria Luisa Chua DelaycoCase IVEY-W25902-EEntrepreneurship, StrategyAmazon.com, Inc. (Amazon) India expanded Amazon Food into the food delivery market in March 2021 amid a pandemic and the ensuing lockdown. The move surprised the industry, especially considering that Swiggy and Zomato Ltd. (Zomato), the two key players inStarting at €8.20
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Agarwal Packers and Movers Limited: Relocating Emotions
Anupama PrasharCase IVEY-9B19A003-EEntrepreneurship, MarketingIn September 2018, the leadership team of Agarwal Packers and Movers Limited (APML) gathered for a meeting at the company’s headquarters, located in the heart of New Delhi, India. The founder was considering whether the company should go public by the end of 2019. Since APML’s inception in 1987, the team had worked hard to create a healthy brand recall, establish customer loyalty, and build a robust financial base. However, in the 18 months leadi...Starting at €8.20
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Future Retail: Acquisition Spree and Beyond
Rakhi ThakurCase IVEY-9B19A001-EMarketing, StrategyFuture Retail Limited (Future Retail) had a unique business model and an aggressive growth strategy that helped to make it India's largest retailing organization. In 2017, Future Retail was expanding its network of stores, but a new retail landscape was emerging, as customers were shifting to e-commerce for large purchases, due to changing lifestyles and customer preferences, while continuing to shop at small mom-and-pop stores for smaller, quick...Starting at €8.20
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Snapper Future Tech: Land Records and Registration Using Blockchain
Poonam Garg; Rashmi Kumar Aggarwal; Shashank Raj; Ashish GargCase IVEY-9B19E001-EEntrepreneurship, Information Technologies, StrategyOn October 10, 2017, the co-founders of Snapper Future Tech Private Limited (Snapper) were discussing the solutions they had proposed at a recent blockchain business conference. Snapper’s initiative envisaged digital solutions for smooth land registration, adding transparency, accountability, and good governance at every stage of the process. Snapper had developed a proof of concept for land records on a private blockchain in a cloud-based enviro...Starting at €8.20
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Vazirani Shul: India's First Electric Hypercar
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B19A033-EEntrepreneurship, Marketing, StrategyVazirani Automotive Pvt. Ltd. debuted its first electric hypercar, the Vazirani Shul, in July 2018 at the Goodwood Festival of Speed in West Sussex, England. The Shul was promoted as the first electric hypercar from India; however, although the company waStarting at €8.20
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iimjobs.com: Integrated Analytics for Talent Management
Debolina Dutta; Bishakha MajumdarCase IVEY-9B19C017-EEntrepreneurship, Leadership and People ManagementJob-search site iimjobs.com had evolved in the Indian recruitment landscape as one of the major players for premium jobs, spanning across mid-management and leadership roles, and across multiple industries. In January 2018, leveraging the database of job posts and resumes on its site, the company launched Calculus, a platform built using advanced talent analytics, to provide holistic and integrated talent management solutions. At the same time, m...Starting at €8.20
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Sandu Pharmaceuticals: Family Dynamics and Succession
Kajari Mukherjee; Sanjay GoelCase IVEY-9B19M055-EEntrepreneurship, StrategySandu Pharmaceuticals Ltd. (Sandu Pharmaceuticals) was a publicly listed company operating in the pharmaceuticals and health care sector. It manufactured Ayurvedic medicines. Incorporated in 1985, the company traced its history back over more than a century. The third generation was at the helm of the firm in September 2016. The company’s director, was thinking about how previous successive generations in the family had handled the challenge of a...Starting at €8.20
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6 Ballygunge Place: Has the Brand Reached Its Destination
Soumya Sarkar; Madhupa BakshiCase IVEY-9B19A004-EEntrepreneurship, Marketing, StrategyIn 2016, the promoters of Savourites Hospitality Private Limited, which owned the fine-dining restaurant 6 Ballygunge Place, in Kolkata, were visiting London to explore possible future growth plans. Their foray into the market of Bengali cuisine through 6 Ballygunge Place had been successful and had developed into a strong destination brand. With a view to growing, Savourites’ promoters had ventured into newer product offerings and had tried movi...Starting at €8.20