IESE (España)
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La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681Economics, Innovation and Change, StrategyA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Starting at €8.20
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Starship SpaceX: The Disruption in the Space Value Chain
Jané, Joan; Guitard, BlancaCase OIT-11-EEntrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX was established in 2002 to fulfill founder, CEO and chief engineer Ellon Musk's heady plan to colonize Mars. Starship aimed to be a "Mars colonial transporter" or, more formally, an "interplanetary transport system" both in ease of access and affordability, and designed to be "aircraft-like" from the specification and operational standpoints to maximize the vehicle's utilization rate of launching kilotons of payloads into orbit per year. S...Starting at €8.20
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Vancouver: el reto de convertirse en la ciudad más verde del mundo
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1612Economics, Innovation and Change, StrategyEl presente caso describe el plan de actuación Greenest City 2020 que el ayuntamiento de Vancouver puso oficialmente en marcha en 2011 con el objetivo de conseguir que Vancouver se convirtiera en la ciudad más verde y sostenible del mundo. Gregor Robertson, el alcalde de la ciudad, fue el principal impulsor de este plan estratégico tan ambicioso. A pesar de que en su día tuvo éxito en el ámbito del emprendimiento social y de que ya había puesto e...Starting at €8.20
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Medellín's Transformation: Towards a More Equitable, Innovative and Participatory Urban Society - Teaching Note
Ricart, Joan Enric; Berrone, Pascual; Duch, Ana IsabelTeaching Note SMT-127-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest growing urban economies in Latin America. The citys successful makeover has bee...Starting at €0.00
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Vancouver: The Challenge of Becoming the Greenest City
Berrone, Pascual; Ricart, Joan Enric; Blázquez, María LuisaCase SM-1612-EEconomics, Innovation and Change, StrategyThe case describes the Greenest City 2020 Action Plan that the City of Vancouver formally launched in 2011 and whose aim is to make Vancouver the greenest city on the planet. Gregor Robertson, mayor of Vancouver, is the main champion of the ambitious strategic plan. While he has had past success as a social entrepreneur and has implemented several green urban initiatives in his role as mayor, he struggles with some areas and aspects of the plan. ...Starting at €8.20
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Sidewalk Toronto: Are Smart Cities the Future of Urban Development
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCase SM-1696-EEconomics, Information Technologies, Innovation and Change, StrategyThe case describes Sidewalk Toronto project. It was a project first initiated by Waterfront Toronto in 2017 by issuing the request for proposal (RFP) on development of the Quayside area. Sidewalk Labs, which is a subsidiary company of Alphabet Inc. and a sister company of Google, won the bid in 2017. The Master Innovation Development Plan (MIDP) was created in 2019 through conversations with over 21,000 Torontonians and aimed to be an innovative ...Starting at €8.20
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Starship SpaceX: La disrupción en la cadena de valor del espacio
Jané, Joan; Guitard, BlancaCase OIT-11Entrepreneurship, Innovation and Change, Service and Operations ManagementSpaceX fue constituida en 2002 con el fin de hacer realidad el ambicioso plan para colonizar Marte de Elon Musk, su fundador, CEO e ingeniero jefe Elon Musk. El Starship, que aspiraba a ser un "transportador colonial de Marte" o, en una definición más formal, un "sistema de transporte interplanetario" tanto en facilidad de acceso como asequibilidad, estaba diseñado para ser "como un avión" desde los puntos de vista especificacional y operacional....Starting at €8.20
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Medellíns Transformation: Towards a More Equitable, Innovative and Participatory Urban Society
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín (Colombia) was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality, and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest-growing urban economies in Latin America. The city's successful make...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20
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Sidewalk Toronto: ¿Las ciudades inteligentes son el futuro del desarrollo urbanístico
Peiret, Clara; Berrone, Pascual; Ricart, Joan EnricCase SM-1696Economics, Information Technologies, Innovation and Change, StrategyEl caso describe el proyecto Sidewalk Toronto. Se trataba de un proyecto impulsado originalmente por Waterfront Toronto en 2017 con la emisión de una solicitud de propuestas (RFP) para el desarrollo de la zona de Quayside. Sidewalk Labs, filial de Alphabet Inc. y empresa hermana de Google, ganó la licitación en 2017. En 2019, a partir de las conversaciones mantenidas con más de 21.000 torontonianos, se creó el Plan Maestro de Innovación y Desarro...Starting at €8.20