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Diageo and Mey Icki: Turkish Delight or Turkish Hangover, Teaching Note
Roscini, Dante; Yucaoglu, GamzeTeaching Note HBS-717020-EEconomicsTeaching Note for case 717005.Starting at €0.00
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Haifolk 2012 Music Festival
de Santiago, RafaelCase AD-332-EDecision Analysis, Service and Operations ManagementThe case describes the development of a company in Haifa, Israel, whose activity consists of organizing music concerts. Born as a small enterprise, it grew rapidly in just a few years. It now faces the challenge of streamlining the process of creating the concert lineup, taking into account the bands' popularity, venue capacity and so on.Starting at €8.20
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Diageo and Mey Icki: Turkish Delight or Turkish Hangover
Roscini, Dante; Yucaoglu, GamzeCase HBS-717005-EEconomicsIn September 2013, two years after its $2.1 billion acquisition of Mey Icki Sanayi ve Ticaret AS (Mey Icki), the principal spirits company in Turkey specializing in the local beverage raki, Diageo, the world's leading premium drinks company, was concerned about new legislation approved by the Turkish parliament prohibiting marketing and restricting the places and times at which alcoholic beverages could be sold. Diageo's Mey Icki investment in 20...Starting at €8.20