HBSP (USA)
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The Context for Intergroup Leadership: Women's Groups in Saudi Arabia
Al-Dabbagh, MayBook Chapter HBS-3797BC-EIntergroup leadership can benefit from a more thorough understanding of the role of contextual factors in intergroup dynamics. So says the author who argues that leadership literature has given disproportionate attention to the role of the leader, and more recently to the role of follower, but less work has been done on the context of leadership. In this chapter, she uses the nascent women's movement in Saudi Arabia as a case study to examine how...Starting at €8.20
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Advertising Experiments at RestaurantGrades
Luca, Michael; Dai, Weijia; Kim, HyunjinCase HBS-916038-EMarketingThis exercise provides students with a data set consisting of results from a hypothetical experiment, and asks students to make recommendations based on the data. Through this process, the exercise teaches students to analyze, design, and interpret experiments. The context is an experiment in a hypothetical restaurant review company called RestaurantGrades (RG) whose main source of revenue comes from advertising. Like Yelp and TripAdvisor, RG adv...Starting at €8.20