Ivey Business School (Canada)
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Tatev Revival Project
Marina Apaydin; Rashid El Ayoubi De La Fuente; Raghid Nami; Marwa Hachem; Ralph Khattar; Tamara ZeidanCase IVEY-9B14M151-EEntrepreneurship, StrategyPerched on a cliff, the ninth-century Tatev Monastery is one of the most important monasteries in Armenia. A prominent Moscow-based businessman has decided to make it into an accessible and attractive tourist destination. Complicating matters is the region’s significant poverty and inaccessibility due to harsh weather conditions and a lack of proper infrastructure. In addition, shortcomings in hospitality management and training mean that tourist...Starting at €8.20
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Shrimp Farming in Ecuador
David W. ConklinCase IVEY-9A97H005-EStrategyThe primary decision maker operated an extensive shrimp farming business in Ecuador. The shrimp value chain consisted of many activities that culminated in the preparation of a wide variety of frozen appetizers and dinners. In order to increase profitability, the company faced the challenges of moving up the value chain. Meanwhile, global consumption of shrimp value-added products was increasing rapidly. Foreign food processors and retailers had ...Starting at €8.20
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Cabalonga S. A.: Seeking Sustainability and Self-Sufficiency
Nathaniel LuptonCase IVEY-9B19M005-EEntrepreneurship, StrategyCabalonga S. A. (Cabalonga) was a unique, low-cost hostel located in the small seaside town of Puerto Cayo, Ecuador. The beachfront land on which Cabalonga was established had been inherited by one of the two proprietors. In 2017, the company did little better than break even, but the hostel did provide the occasional weekend getaway for its owners. However, the weekend getaways had actually become hectic cross-country commutes for the owners, an...Starting at €8.20
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Spotify: Facing the Protestors’ Music
Yan Castaldo; Michael Sawers; Jacob Tawil; Osmaan Dawood; Kyle Punnett; Wren MontgomeryCase IVEY-W26296-EStrategySpotify Technology S.A. (Spotify) was facing significant problems with public relations due to artists’ claims of poor treatment. They had accused Spotify of underpaying artists, obscuring its business practices, and being overly litigious. The objections reached a critical point with a union of creatives, the Union of Musicians and Allied Workers (UMAW), submitting a petition to Spotify and on March 15, 2021, protesting at its global offices. Sp...Starting at €8.20
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Pacari Chocolate Ecuador: B(enefits) Certification
Nathaniel C. Lupton; Angélica Sánchez-Riofrío; Connie Palma-ReyesCase IVEY-9B20M075-EEntrepreneurship, StrategyPacari was the flagship brand of SKS Farms, a small agricultural products company in Ecuador that specialized in high quality chocolate. Carla Barbotó and Santiago Peralta were the co proprietors of this family owned and operated company, which was originally created in order to promote Ecuadorean fine aroma chocolate, while also promoting social development, and preserving biodiversity. In 2018, Carla Barbotó read through the report from her com...Starting at €8.20
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Homeland Foods: The Sweet Fruit of Growth
Vahagn Asatryan; Laurie Busuttil; Susan Van Weelden; Grace de GelderCase IVEY-9B20A075-EEntrepreneurship, Marketing, StrategyIn late January of 2020, Hratch Jabrayan of Homeland Foods contemplated international expansion into North America and increasing exports to Russia. Would potential customers appreciate and pay a premium for the high-quality, organically-produced dried frStarting at €8.20
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Haiti: Energizing Socio-Economic Reform
Gwyneth Edwards; Rene Jean-JumeauCase IVEY-9B17M046-EEntrepreneurship, StrategyThe minister of Haiti’s Department of Energy Security needed to prepare a presentation for the country’s prime minister that proposed a solution for transforming Haiti’s energy infrastructure. Haiti wanted to attract foreign direct investment that would spur socio-economic reform; however, the opportunities depended on a solid energy infrastructure providing reliable electricity to businesses, which Haiti did not have. Also, the residents of Hait...Starting at €8.20
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Solubles Instantaneos C.A.: A Family Heritage, Looking To The Future
Angélica Sánchez-Riofrío; Nathaniel Lupton; Teresa Larreta-MendozaCase IVEY-9B17M176-EEntrepreneurship, StrategyIn July 2017, Jorge Salcedo-Benitez was reflecting on his first decade as president of Solubles Instantaneos C.A. (SICA). Under his leadership, SICA had retained ownership of two leading brands of instant coffee in Ecuador: Don Café and Café Oro. As his descendants prepared to take the helm, Salcedo-Benitez wondered whether the company was still headed in the right direction. Giants like Nestlé S.A. dominated the markets elsewhere, in part by con...Starting at €8.20
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Shrimp Farming in Ecuador (Spanish version)
David W. ConklinCase IVEY-9A97HS05StrategyEl principal protagonista de esta caso, operaba un extenso criadero de camarones en Ecuador. La cadena de valor de la producción de camarones consistía en varias actividades que culminaban en la preparación de una amplia variedad de aperitivos y comidas congeladas. Para incrementar las ganancias, la compañía enfrentó el desafío de moverse aguas arriba en la cadena de valor. Mientras tanto, el consumo global de productos con valor agregado de cama...Starting at €8.20