Ivey Business School (Canada)
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Tesla: Internationalization from Singapore to China
Christopher Williams; Umair Shafique; Adnan Kayssi; Wanyi Zhao; Agata Barczyk; Lukasz GluszynskiCase IVEY-9B15M074-EEntrepreneurship, StrategyElon Musk, the CEO of the U.S.-headquartered Tesla Motors (Tesla), was considering how the company should enter the Chinese market. Less than a year earlier, Tesla had exited Singapore after disappointing results only six months after entering that promising market. There were several questions that the company would have to answer in order to formulate an appropriate entry strategy for China. First, could the company learn from its experiences i...Starting at €8.20