HBSP (USA)
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American Well: The DTC Decision
Ofek, Elie; Kindred, NatalieCase HBS-515032-EMarketingIn late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date, primarily sold its solution to health plans, which then provided online care services to their members using their own brand name. But while American Well attracted some of the large...Starting at €8.20