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ASIMCO Technologies: 2005
Xi (Lucy) Liu; Taehoo Kim; Liang Liu; Guangyu Nie; Wanhong Shao; Xiaotian XieCase IVEY-9B10A001-EMarketing, StrategyIn April 2005, the chairman of ASIMCO Technologies, a company headquartered in China and supplying automotive components to both Chinese and global clients, was trying to decide on his company's reaction to the Chinese government's latest regulations on auto emissions. Guo-san (National Standards III) was to take effect on August 1, 2008. By that date, automakers would not be allowed to supply the Chinese market with non-Guo-san-compliant product...Starting at €8.20
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Hubang Chili Sauce: Adding Pungency to a Competitive Emerging Market
Jianping Xu; Hui Sang; Harry Xia; Xilin YangCase IVEY-W33463-EMarketing, StrategyIn 2015, Hubang chili sauce was launched in China’s highly competitive emerging condiment and sauce market. Instead of undertaking direct competition and a costly price war in traditional retail channels already dominated by a market leader, Wenjin Lu, a local entrepreneur and the chief executive officer of Hubang, developed a unique strategy to achieve breakthroughs via online-to-offline (O2O) food delivery platforms, whose consumers were made u...Starting at €8.20