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Johnson & Johnson: The Promotion of Wellness
Quelch, John A.; Knoop, Carin-IsabelCase HBS-514112-EMarketingTo create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education, rewards for healthy behavior, and workplace environments that encouraged healthy employee behavior. By 2015, 90% of J&J's 128,000 employees would participate in Culture of Health program...Starting at €8.20