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Swiss Army: Diversifying into the Fragrance Business
Ilan Alon; Marc Fetscherin; Claudia CarvajalCase IVEY-9B14A066-EEntrepreneurship, Marketing, StrategyIn 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should V...Starting at €8.20
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Escuelas Garbí Pere Vergés: Una ciudad ideal y sus habitantes
Andreu, Iago; Segarra, José Antonio; Andreu i Civit, RafaelCase M-1316Marketing"Ciencia, ética y estética son los pilares de nuestro proyecto educativo con el acento puesto en los tres verbos que definen nuestra pedagogía: pensar, sentir y querer. Nuestras escuelas, fieles al modelo educativo fundacional de Pere Vergés siguen comprometidas en la tarea de formar ciudadanos libres, responsables, competentes y solidarios. En ello nos va la vida", Olga Serra, directora general de la Fundación Escuelas Garbí Pere Vergés, reflexi...Starting at €8.20
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Swiss Army: Diversifying into the Fragrance Business (Spanish version)
Ilan Alon; Marc Fetscherin; Claudia CarvajalCase IVEY-9B14AS066Entrepreneurship, Marketing, StrategyIn 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should V...Starting at €8.20