Default Category
-
John Keells Hotels in Sri Lanka: Building Brand Architecture
Ashita Aggarwal; Sulakshana "Lulu" Raghavan; Ruchi GunewardeneCase IVEY-9B19A028-EMarketing, StrategyIn the summer of 2012, the president of the leisure sector of John Keells Hotels needed to discuss marketing strategies with his senior management team. The company was a well-known brand that operated Cinnamon Hotels and Resorts and Chaaya Hotels and ResStarting at €8.20
-
Lincoln Financial Group (B): Making LFD a Reality (Spanish version)
Godes, David B.; Lane, DavidCase HBS-513S25MarketingLFG reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate strategy, and sales management by exploring the link between a shift in the firm's overall strategy (customer intimacy), the structural implementation of this strategy in the form of the creation of a new d...Starting at €5.74
-
Tea Leaf Trust: Providing More Than Education
Sheri LambertCase IVEY-W31149-EMarketing, StrategyTea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company’s founding, Yadharshi Selvaraj, TLT’s co-lead, was assessing the advantage...Starting at €8.20