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Purple Innovation, Inc.: The Online to Offline Marketing Challenge
Ofek, Elie; Williams, NakishaCase HBS-520040-EMarketingThis case focuses on Purple Innovation Inc. (Purple), a company that started out in the Direct to Consumer (DTC) mattress space. After a successful launch and IPO, with sales predominantly originating from its website, in late 2018 Purple was looking to sustain its growth momentum by partnering with traditional bricks & mortar players, such as Mattress Firm and Bed Bath and Beyond. Although the move had the promise of expanding the relevant custo...Starting at €8.20