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Vancouver 2010 Olympics
Elberse, Anita; Anthony, Catherine; Callahan, JoshuaCase HBS-507049-EMarketingIt is February 2007, exactly three years before Vancouver hosts the 2010 Winter Olympics. Judy Rogers, City Manager for the City of Vancouver and a member of the Board of Directors for Vancouver's Organizing Committee (VANOC), is keen to ensure the Games will have a lasting positive impact on the city and on Canada. However, a recent event reveals that significant social tensions could negatively effect the event and Vancouver's image across the ...Starting at €8.20
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Cole and Parker: Socks that Start Businesses
Elizabeth M.A. Grasby; Amy ShuhCase IVEY-9B14A006-EMarketingThe co-founders of a company that markets brightly coloured, high-quality and boldly designed men’s socks had just heard from the producers of a popular Canadian reality television show, Dragons’ Den. They had been chosen to pitch their business idea to the show’s venture capitalists in hopes of receiving investment funds. Since they were at the cusp of their business development plans, with an innovative business model and product design, the co...Starting at €8.20