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Bio-Vert: Green to What Limit
Raymond L. Paquin; Catherine Bedard; Genevieve GraingerCase IVEY-9B12A035-EMarketing, StrategyBio-Vert is a leading Canadian brand of eco-cleaning products manufactured by Quebec-based Savons Prolav. Run by a brother and sister team, Savons Prolav bases its products on their vision, which includes eco-friendliness, affordability and effectiveness. Demand for Bio-Vert’s phosphate-free detergents has increased dramatically since the 2007 blue-green algae bloom outbreaks in Quebec’s waterways and subsequent legislation restricting phosphate ...Starting at €8.20
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Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise - Teaching Note
Srinivasa Reddy; Surya Mahadevan; Jayanthi ThaniganTeaching Note IVEY-W26107-EEntrepreneurship, MarketingTeaching note for product W26106.Starting at €0.00