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Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
Burt's Bees: Leaving the Hive
Collection: HBSP (USA)Ref.: HBS-507017-EPublished: Mar 2, 2007Reviewed: Mar 19, 2007Format: PDFPages: 27Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: PDFPages: 21Language: Spanish - Case
Burt's Bees: dejando la colmena
Collection: HBSP (USA)Ref.: HBS-520S08Published: Mar 2, 2007Reviewed: Mar 19, 2007Format: PDFPages: 28Language: Spanish - Case
Martha Stewart Living Omnimedia (A) (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-504S35Published: Apr 24, 2001Reviewed: Jul 30, 2002Format: PDFPages: 35Language: Spanish - Case
Productos de consumo Disney: marketing nutricional infantil
Collection: HBSP (USA)Ref.: HBS-508S23Published: Dec 13, 2006Format: PDFPages: 28Language: Spanish