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Vipp A/S, Teaching Note
Austin, Robert D.Teaching Note HBS-609099-EMarketingTeaching Note for [607052].Starting at €0.00
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MasterCard: Driving Financial Inclusion
Gupta, Sunil; Lal, Rajiv; Kindred, NatalieCase HBS-515035-EMarketingMasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard branded debit cards to millions of individuals. Financial inclusion could potentially help these individuals by increasing...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global
Makarand GulawaniCase IVEY-W26019-EMarketing, StrategyIn January 2022, MitiMeth was a Nigeria-based innovative social enterprise that produces handcrafted products made from natural fibres—agricultural waste and aquatic weeds—that are otherwise considered to be waste or a hazard to the environment. MitiMeth added value to this material by transforming it into well-designed furniture and home furnishings, storage boxes, lamps, kitchen and dinner ware, stationery, and souvenir items. Mitimeth’s initia...Starting at €8.20
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LEGO Group: Building Strategy
Darren Meister; Paul BigusCase IVEY-9B11M086-EMarketing, StrategyThe world famous toymaker, The LEGO Group, assembled an internal management team to create a strategic report on LEGO’s different product lines and business operations. In recent years, numerous threats to LEGO had emerged in the toy industry. The acquisition of Marvel Entertainment by The Walt Disney Company created major implications for valuable toy license agreements. LEGO had also recently lost a long legal battle with major competitor MEGA ...Starting at €8.20
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Wendy's: A Plan for International Expansion
Fabrizio Di MuroCase IVEY-9B18A052-EMarketing, StrategyIn the summer of 2018 in the United States, Wendy’s faced an important decision related to its international markets. The company had a small international presence; of its 6,537 restaurants worldwide, only 637 restaurants were located in international markets. The company was faced with a saturated and stagnating U.S. market and fierce competition from a number of fast food rivals, including McDonald’s Corporation, Burger King Corporation, and C...Starting at €8.20
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Global Brand Management of Anheuser Busch InBev's Budweiser
Avery, JillCase HBS-518105-EMarketingBrian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was also feeling the pressure to finalize a global brand strategy that would define Budweiser's value proposition and guide its development and execution around the world. The problem was that Budweiser actually had two distinct brand realities that differed ...Starting at €8.20
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VP Group: Vegpro Grows Beyond Kenya
Alvarez, Jose B.; Kindred, NatalieCase HBS-514055-EMarketingIn 2013, Kenyan horticulture producer and exporter VP Group is weighing potential expansion opportunities against the growing risks in its production and export markets. With $121 million in 2012 revenues, VP Group has grown rapidly in recent years by expanding its vegetable and flower production beyond Kenya into Ethiopia and Ghana; exploring new products such as sugar; and vertically integrating by bringing marketing and logistics operations in...Starting at €8.20
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To Kill a Tweeting Bird: The Suspension of Twitter Operations in Nigeria
Harvinder SinghCase IVEY-W27320-EMarketing, StrategyOn the evening of June 4, 2021, the Nigerian government ordered the suspension of business operations for Twitter in Nigeria, accusing the social media company of spreading misinformation and fake news and allowing activities that could undermine the corporate existence of Nigeria. The suspension caused anger and outrage in Nigeria and sparked reactions around the world. Four months later, on October 1, 2021, the Nigerian government stated that i...Starting at €8.20
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Tutorez, Cruzando en Valle de la Muerte
Alzate, Emiliano; Cátedra.René Morales Carazo de EmprendimientoCase INCAE-31277_SMarketingTutorez es una “startup” basada en una plataforma en internet que conecta padres interesados en tutorías académicas para sus hijos, con tutores académicos independientes. El modelo de negocios consiste en cobrar una comisión a los tutores por cada hora vendida a través de la plataforma. El caso se desarrolla en medio de la situación que enfrentan los directores de Tutorez, Alejandro Carbonell y Alejandra Lizarazu, que deben desplegar una estrateg...Starting at €8.20
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Better World Fashion: Circular Economy and Competitive Advantage
Reimer Ivang; Mohammad Bakhtiar RanaCase IVEY-9B19A021-EEntrepreneurship, Marketing, StrategyIn 2015, in Aalborg, Denmark, the two co-founders of Better World Fashion formed their company as a social enterprise, aiming to highlight all that was wrong with the fashion industry and offer a cleaner and more ethical solution. The business was designed to focus not only on profit but also on minimizing the environmental impact of the supply chain. The founders chose to specialize in garments made from re-purposed leather, as leather had a lon...Starting at €8.20