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Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: PDFPages: 26Language: Spanish - Case
Longchamp
Collection: HBSP (USA)Ref.: HBS-316086-EPublished: Jun 15, 2016Reviewed: Jul 21, 2017Format: PDFPages: 24Language: English - Case
Predicting Consumer Tastes with Big Data at Gap
Collection: HBSP (USA)Ref.: HBS-517115-EPublished: May 30, 2017Reviewed: Mar 19, 2018Format: PDFPages: 27Language: English - Case
Customer Lifetime Value Analysis (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S01Published: Jul 27, 2010Reviewed: Jan 18, 2017Format: PDFPages: 9Language: Spanish - Case
Longchamp (Spanish version)
Collection: HBSP (USA)Ref.: HBS-317S06Published: Jun 15, 2016Format: PDFPages: 25Language: Spanish - Case
HubSpot: Lower Churn though Greater CHI
Collection: HBSP (USA)Ref.: HBS-110052-EPublished: Jan 30, 2010Reviewed: Mar 6, 2013Format: PDFPages: 20Language: English - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Armarium: Luxury Fashion Brands for Rent
Collection: HBSP (USA)Ref.: HBS-518047-EPublished: Dec 13, 2017Reviewed: Mar 6, 2019Format: PDFPages: 20Language: English - Teaching Note
Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518053-EPublished: Nov 21, 2017Format: PDFPages: 35Language: English - Case
Adeo Health Science: Turning a Product into a Brand
Collection: HBSP (USA)Ref.: HBS-518065-EPublished: Jan 7, 2018Reviewed: May 20, 2019Format: PDFPages: 18Language: English