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- Case
Knauf Gips Iran and the Green Revolution (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14M092-EPublished: Jul 31, 2014Reviewed: Jul 30, 2014Format: PDFPages: 3Language: English - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
The 2006 World Cup: Mobile Marketing at adidas (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A016-EPublished: Oct 4, 2007Reviewed: Feb 26, 2010Format: PDFPages: 14Language: English - Case
Knauf Gips Iran and the Green Revolution (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14M091-EPublished: Jul 31, 2014Reviewed: Jul 30, 2014Format: PDFPages: 6Language: English - Case
Arla Foods and the Cartoon Crisis (C)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08M007-EPublished: Jan 31, 2008Reviewed: Feb 26, 2010Format: PDFPages: 2Language: English - Case
The 2006 World Cup: Mobile Marketing at adidas (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07A017-EPublished: Oct 4, 2007Reviewed: Feb 26, 2010Format: PDFPages: 3Language: English - Case
Arla Foods and the Cartoon Crisis (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B08M005-EPublished: Jan 31, 2008Reviewed: Feb 26, 2010Format: PDFPages: 12Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English