Default Category
- Case
Paper Boat Beverage: Branding Delightful Nostalgia
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A022-EPublished: Jun 13, 2016Reviewed: Jun 13, 2016Format: PDFPages: 15Language: English - Case
Mavi: Fashioning a Path to Brand Growth
Collection: HBSP (USA)Ref.: HBS-517075-EPublished: May 3, 2017Reviewed: Apr 16, 2019Format: PDFPages: 21Language: English - Case
Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518066-EPublished: Jan 15, 2018Reviewed: Oct 22, 2019Format: PDFPages: 24Language: English - Case
OYO Rooms: Another Unicorn in the Making
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M153-EPublished: Sep 20, 2016Reviewed: Sep 20, 2016Format: PDFPages: 15Language: English - Case
Epigamia: Chronicle of an Emerging Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A052-EPublished: Oct 1, 2019Reviewed: Oct 1, 2019Format: PDFPages: 13Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Case
Global Brand Management of Anheuser Busch InBev's Budweiser
By Avery, JillCollection: HBSP (USA)Ref.: HBS-518105-EPublished: Jun 15, 2018Reviewed: May 17, 2019Format: PDFPages: 27Language: English - Case
Zomato: Hyperlocal Battle for Online Food Delivery
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A037-EPublished: May 1, 2020Reviewed: May 1, 2020Format: PDFPages: 15Language: English - Case
Olacabs: Riding on a High
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15M067-EPublished: Jun 30, 2015Reviewed: Jun 30, 2015Format: PDFPages: 15Language: English - Case
Tailor Brands: Artificial Intelligence-Driven Branding
By Avery, JillCollection: HBSP (USA)Ref.: HBS-519017-EPublished: Aug 6, 2018Reviewed: Oct 1, 2020Format: PDFPages: 24Language: English