Default Category
-
Sampoorn Foods and Feeds Limited
Kumar Rakesh RanjanCase IVEY-9B10M088-EMarketing, StrategyA business school graduate has been assigned the responsibility of running a profit centre that deals in the production and sales of animal feed. The structure and operations of a mid-sized agri-input company are discussed, along with the interactions among several stakeholders in the supply chain and the sources of cooperation and conflict between them. The case details the interactional dynamics among agri-input sellers, the nature of competiti...Starting at €8.20