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WoodBarn India: Trying to Break a Concrete Mindset
Subhadip Roy; Subhalaxmi MohapatraCase IVEY-9B14A072-EEntrepreneurship, MarketingWoodBarn India was a construction company specializing in wooden houses and buildings. The company had worked primarily for business-to-business buyers but was fairly successful in earning a good reputation. However, to make profits, WoodBarn needed to tap into the Indian middle-class housing market, which was largely dominated by brick-and-mortar houses. The major challenge was to educate consumers and break the existing mindset that wooden hous...Starting at €8.20
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Tea Leaf Trust: Providing More Than Education
Sheri LambertCase IVEY-W31149-EMarketing, StrategyTea Leaf Trust (TLT), a non-profit vocational training centre, worked to develop young students into emotionally resilient change agents within their Sri Lankan communities. TLT was proud that it equipped its students with the tools necessary to transform their surroundings in positive ways by dealing with the social issues they faced. Now, fourteen years since the company’s founding, Yadharshi Selvaraj, TLT’s co-lead, was assessing the advantage...Starting at €8.20