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Kalahut: Where is Art and Culture Needed Most
Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew ThomsonCase IVEY-9B21A013-EMarketingKalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter
Archana Anand Boppolige; Cledwyn FernandezCase IVEY-W25541-EEntrepreneurship, MarketingSimple Energy was an electric scooter start-up in India founded with the intent of filling a market gap for a well-designed e-scooter, fully made in India, with sufficient range to be practical. In April 2021, with a couple of months left to launch Mark 2, the company’s first e-scooter, the founders needed to settle on their marketing strategy and decide how to position Simple Energy as a relatively new entrant in what was becoming a fiercely com...Starting at €8.20
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Simple Energy: Launch Strategy for the Next Generation E-Scooter - Teaching Note
Archana Anand Boppolige; Cledwyn FernandezTeaching Note IVEY-W25542-EEntrepreneurship, MarketingTeaching note for product W25541.Starting at €0.00