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Suzlon Energy Ltd.
Srinivas Sridharan; Ramasastry ChandrasekharCase IVEY-9B09M037-EMarketing, StrategyAn Indian wind energy company with global ambitions of being among the top three in its business worldwide, Suzlon Energy Ltd. (Suzlon) manufactures and markets turbines, which harness wind to product electricity. Several of its customers are going global and increasingly expect global service (including pricing) consistent across geographies. Suzlon could consider the rapidly increasing business practice of global account management (GAM) to mee...Starting at €8.20
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Air Deccan (B): From Creating Change to Changing Creatively
Srinivas Sridharan; Ramasastry ChandrasekharCase IVEY-9B07A015-EEntrepreneurship, Marketing, StrategySupplement to Air Deccan (A): Changing the Face of Indian Aviation, product #9B07A001. By November 2005 Air Deccan, India's first low cost airline, had been in business for two years. During this time, the airline had grown rapidly, adding both planes and passengers at breakneck speed. Using low fares as its central strength, it had caused huge, unconventional changes in the Indian domestic airline industry. Not satisfied, however, the founder an...Starting at €5.74
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Pai’s Bakery: Reassigning Sales Territories
Jeevan Arakal; Pranav Venkatesh Pai; Sravya PolamrajuCase IVEY-W25442-ELeadership and People Management, MarketingPai’s Bakery was a 30-year-old family business based in Belagavi, in the southern Indian state of Karnataka. The owner was working on a sales territory realignment plan in response to complaints from the company’s sales team. Sales representatives claimedStarting at €8.20