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Philips India: Launch of New Air Purifiers
Neha Srivastava, Sandeep PuriCase IVEY-W25198-EMarketing, StrategyPhilips India is a leading player in the air-treatment products market in the country. Philips India’s launch of the New Urban Living Series air purifiers aligns with the company’s continued focus on enhancing people’s health by leveraging technology to promote healthy living and prevention. The case describes how, given the challenges in the residential consumer segment, Philips India intends to back its competitive strategy logic of entering th...Starting at €8.20