Default Category
-
Jeevika: Supporting Producers at the Base of the Pyramid
Jeevan J. Arakal, Niraj Kumar, Kiran Kumari, Manoj KumarCase IVEY-W25351-EMarketing, StrategyIn May 2019, project managers with the Bihar Rural Livelihoods Promotion Society (Jeevika) in Patna, India, met to consider their role in creating farmer producer companies (FPCs) that helped poor agricultural producers access markets and receive fair prices for their produce, mainly litchi fruit. The creation of such producer companies was not a spontaneous process but often required a catalyst to harness community-based networks. While Jeevika,...Starting at €8.20