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Should Kellogg's Launch Gluten-Free Products in India
Sandeep Puri; Mayank Rawat; Arjit Rawal; Akshay NangiaCase IVEY-9B14A030-EEntrepreneurship, Marketing, StrategyKellogg’s is exploring the possibility of launching gluten-free Corn Flakes in India. The company must examine the gluten-free market in India and explore strategies for entering this market. Kellogg’s must assess its competitors in India’s growing breakfast cereal market, where a growing economy and increasing health awareness is pushing Indian consumers to look for healthier options. Questions remain whether Kellogg’s should enter the promising...Starting at €8.20
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Jeevika: Supporting Producers at the Base of the Pyramid
Jeevan J. Arakal, Niraj Kumar, Kiran Kumari, Manoj KumarCase IVEY-W25351-EMarketing, StrategyIn May 2019, project managers with the Bihar Rural Livelihoods Promotion Society (Jeevika) in Patna, India, met to consider their role in creating farmer producer companies (FPCs) that helped poor agricultural producers access markets and receive fair prices for their produce, mainly litchi fruit. The creation of such producer companies was not a spontaneous process but often required a catalyst to harness community-based networks. While Jeevika,...Starting at €8.20
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Lakshmi Projects: Sales Structure Dilemma
Sandeep Puri; Mehmet A. Begen; Akshay Nangia; Arjit Rawal; Mayank RawatCase IVEY-9B15A019-EEntrepreneurship, Marketing, StrategyIn July 2014, the managing director of Lakshmi Projects in Delhi, India, finds himself struggling with the marketing and sales strategy for the year ahead. Founded in 1997, the company specializes in offering turnkey solutions for bulk material handling systems for industries in the fast-growing infrastructure segment of the Indian economy; its two main product categories are elevator and conveyor systems. Yet, the company was failing to meet its...Starting at €8.20