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The Talking Hands: Cost and Expansion Conundrum
Sandeep Puri; Nandita Sapra; Shwetambari Kathale; Jhalak SahayCase IVEY-9B20A070-EEntrepreneurship, Marketing, StrategyThe owner and founder of The Talking Hands, a socially responsible restaurant, in Nagpur, India, had launched his company to create job opportunities for persons with disabilities. He wanted to find a balance between customer experience and customer serviStarting at €8.20
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Mamaearth: Navigating Growth Beyond Baby Care
Anjali Chopra; Aparna Pandey; Radha Iyer; Sandeep PuriCase IVEY-W32647-EMarketing, StrategyMamaearth, founded in 2016, started as a direct-to-consumer personal-care brand and carved a niche for itself as a trusted, toxin-free baby-care, skin-care, and hair-care brand in a competitive Indian personal-care market landscape that included established multinationals. In 2022, its parent company, Honasa Consumer Private Limited (HCL), raised $52 million in financing for a valuation of US $1.2 billion, becoming the first unicorn of 2022. HCL ...Starting at €8.20