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SGVS: Marketing and Strategy in a Small B2B Enterprise
Maitrayee Mukerji; Manab ChakrabortyCase IVEY-9B16A048-EEntrepreneurship, Marketing, StrategyIn February 2016, a young intern was waiting to speak with the founder and chief executive officer of Surbhi Gramodyog Vikas Sansthan (SGVS), a producer and supplier of hand-made herbal cosmetic products. The founder was speaking on the phone with a potential reseller and turning down a new order due to the company being at full capacity. It was the third such request that he had declined in the past week. The young intern was puzzled. SGVS was l...Starting at €8.20
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CoCubes.com: Connecting Colleges (to) Companies
Debolina Dutta; D.V.R. SeshadriCase IVEY-9B14A051-EEntrepreneurship, Marketing, StrategyCoCubes.com, (CoCubes) an entrepreneurial firm, instituted a paradigm change in the way campus recruitment occurred in India. In a paradoxical environment of the high availability of a formally educated yet not readily employable talent pool in a growing economy, CoCubes offered unique value propositions to its dual set of customers (colleges and companies). It was critical for CoCubes to effectively manage engagement with the recruiting companie...Starting at €8.20