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Mawlyngot’s Tea Growers' Cooperative
Teidorlang Lyngdoh; Gopalakrishnan Narayanamurthy; Sridhar GudaCase IVEY-9B17A016-EEntrepreneurship, Marketing, StrategyIn 2003, Mawlyngot Tea Growers’ Cooperative Society (MTG), a village cooperative in Meghalaya, India, was spearheaded by a local teacher who wished to lift the village’s people up from poverty, transform their lives, and improve their economic condition. The cooperative started with just a few farmers from the village, but by the end of 2013, the village was growing tea on nearly 90 hectares of land, involving almost all 45 households of the vill...Starting at €8.20
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Nokia Life Tools: A Strategic Innovation to Tap into India's Rural and Newly Urban Population
Ariff Kachra; M.B. Sarkar; Kirti Madhok SudCase IVEY-9B11M055-EMarketing, StrategyThe vice president and managing director of Nokia India needed to decide whether to undertake an all-India launch of Nokia’s newest service offering for emerging markets, called Nokia Lifetools (NLT). The NLT pilot was very successful, with consumer adoption and retention rates over 70 per cent. However, offering services and applications that came directly loaded onto a handset was new for Nokia, put it in direct competition with service provide...Starting at €8.20