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Social Media Content Strategy at Ayojak (Spanish version)
Anandan Pillai; Arvind SahayCase IVEY-9B12AS007Entrepreneurship, Information Technologies, MarketingAyojak was an online event management product solution offered by Signure Technologies Limited, a firm established in 2007 in India and the United Kingdom that had product development and business development centres in Pune and Bangalore, India. As of May 2011, Ayojak had two operational products and two more products in the development stage. Ayojak provided an end-to-end solution to any event organizer, including such activities as the creatio...Starting at €8.20
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Social Media Content Strategy at Ayojak
Anandan Pillai; Arvind SahayCase IVEY-9B12A007-EEntrepreneurship, Information Technologies, MarketingAyojak was an online event management product solution offered by Signure Technologies Limited, a firm established in 2007 in India and the United Kingdom that had product development and business development centres in Pune and Bangalore, India. As of May 2011, Ayojak had two operational products and two more products in the development stage. Ayojak provided an end-to-end solution to any event organizer, including such activities as the creatio...Starting at €8.20
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Asha Handicrafts Association: Redefining the Value Proposition Strategy
Bharat Mani; Vineet Nayak; Arun SharmaCase IVEY-9B20A033-EEntrepreneurship, Marketing, StrategyAsha Handicrafts Association (Asha) was a fair trade marketing organization, headquartered in Mumbai, India. The organization primarily marketed and sold handicrafts sourced from artisans across India to three main customer segments. The first segment consisted of fair trade importers outside of India, where Asha was a leading player. The second segment consisted of commercial importers who sold products through commercial retail stores abroad. A...Starting at €8.20