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Shiva Tourist Dhaba: Managing Customer Loyalty
Madhurima Deb; Gautam SinhaCase IVEY-9B17A006-EEntrepreneurship, Marketing, StrategyIn 2014, the owner of Shiva Tourist Dhaba, a highway restaurant specializing in authentic Indian cuisine, faced a pressing decision. The business had been successful since opening in 1995, but it now faced intense competition. The owner was working with a marketing research team in pursuit of two objectives: to gain insight into customer loyalty and to decide on his restaurant’s positioning strategy. After conducting a survey of restaurant custom...Starting at €8.20
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InMobi: Reimagining Mobile Advertising
Gupta, Sunil; Chaturvedi, SaloniCase HBS-516030-EMarketingInMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue 8 times by 2018. Visually identified by a mascot, Miip seeks to re-imagine adverting by becoming a user's trusted companion on the mobile phone, introducing them to new, relevant products, much as a friend would. As the CEO and co-founder Naveen Tewari introduces the product in...Starting at €8.20
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Fair & Lovely vs. Dark is Beautiful, Teaching Note
Deshpande, Rohit; Chaturvedi, SaloniTeaching Note HBS-517104-EMarketingTeaching note for case 516079.Starting at €0.00